back to list

Beauty & Cosmetics

How Biotrade drives sales through a mobile app


Beauty & Cosmetics

growth in total sales


higher revenue per order on app vs website


Download the app

apple store google play

About the Brand

Biotrade is a Bulgarian cosmetics brand that specializes in producing skincare products with natural ingredients. The company was founded in 1992 and has since become a popular brand in Bulgaria and other countries in Eastern Europe.

Biotrade’s product line includes a wide range of skincare products, including cleansers, toners, moisturizers, masks, and serums. They also have specialized products for specific skin concerns, such as acne, pigmentation, and aging. All of their products are formulated with natural ingredients, including herbs, plant extracts, and essential oils.

Their focus on natural ingredients and their specialized product lines for specific skin concerns have made them a popular choice for consumers looking for effective and natural skincare products.


The company wanted to boost customer engagement and improve the customer experience, and what is a better way to do so than creating a mobile app?

It is an additional sales channel for the company, allowing customers to purchase products directly from their phones which results in increased sales and total revenue. Biotrade’s mobile app provides a convenient and personalized way for customers to interact with the brand, browse and purchase products, and receive recommendations.

Purchasing cosmetics via a mobile app has become increasingly popular in recent years. Many cosmetic brands now offer mobile apps that allow customers to browse, purchase, and even receive personalized recommendations for their beauty needs. Overall, the mobile app is a powerful tool for the beauty brand that boosts customer engagement and improves customer experience.

The mobile app

The mobile app is convenient and easy to use. Shoppers can browse through all of the products, and use different filters and categories to find what they are looking for. It is beneficial not only for the customers but to the business as well!

Beyond Cart focuses on design, user experience and tools for a targeted marketing strategy, regular updates and improvements. 

Through the powerful mobile customer engagement platform, Biotrade can track and analyze users’ behavior and purchase patterns. Then, the specialist can segment the audience based on a variety of filters and send targeted push notifications campaigns that bring results.

Push Notifications

Push notifications are a powerful tool for a beauty brand to communicate with customers and drive engagement.

Biotrade adopted an effective strategy that brings results! The company sends users timely, relevant messages about different promotions and discounts, new product releases, personalized recommendations, and specific reminders.

Through the power of push notifications, Biotrade boosts customer engagement and encourages repeat purchases.

This is how how push notifications were used by Biotrade to raise sales:

  • Sending personalized product recommendations to users based on their previous purchases or browsing history. For example, if a user has been looking at products for oily skin, you could send a notification with a promotion for a new oil-control serum.
  • Notifing users about ongoing promotions or discounts, such as a sale on certain products or a discount code for first-time customers.
  • Sending information to users when a new product or collection has launched.


Launching the app provided Biotrade with significant benefits such as increased brand visibility, enhanced customer engagement, improved customer loyalty, valuable insights, and a competitive advantage.

Biotrade saw a significant increase in customer engagement and satisfaction. In terms of total sales, Biotrade saw a 20% increase in mobile sales within the first few months of launching the app. Overall, the mobile app was a success for Biotrade. It helped the company to improve the customer experience and drive sales and provided a competitive advantage in the beauty industry.

20 %

increase in mobile sales after launching the app