How Biotrade drives sales through a mobile app

About the Brand

Biotrade is a Bulgarian cosmetics brand that specializes in producing skincare products with natural ingredients. The company was founded in 1992 and has since become a popular brand in Bulgaria and other countries in Eastern Europe.

Biotrade’s product line includes a wide range of skincare products, including cleansers, toners, moisturizers, masks, and serums. They also have specialized products for specific skin concerns, such as acne, pigmentation, and aging. All of their products are formulated with natural ingredients, including herbs, plant extracts, and essential oils.

Their focus on natural ingredients and their specialized product lines for specific skin concerns have made them a popular choice for consumers looking for effective and natural skincare products.

Reason

The company wanted to boost customer engagement and improve the customer experience, and what is a better way to do so than creating a mobile app?

It is an additional sales channel for the company, allowing customers to purchase products directly from their phones which results in increased sales and total revenue. Biotrade’s mobile app provides a convenient and personalized way for customers to interact with the brand, browse and purchase products, and receive recommendations.

Purchasing cosmetics via a mobile app has become increasingly popular in recent years. Many cosmetic brands now offer mobile apps that allow customers to browse, purchase, and even receive personalized recommendations for their beauty needs. Overall, the mobile app is a powerful tool for the beauty brand that boosts customer engagement and improves customer experience.

Push Notifications

Push notifications are a powerful tool for a beauty brand to communicate with customers and drive engagement.

Biotrade adopted an effective strategy that brings results! The company sends users timely, relevant messages about different promotions and discounts, new product releases, personalized recommendations, and specific reminders.

Through the power of push notifications, Biotrade boosts customer engagement and encourages repeat purchases.

This is how how push notifications were used by Biotrade to raise sales:

• Sending personalized product recommendations to users based on their previous purchases or browsing history. For example, if a user has been looking at products for oily skin, you could send a notification with a promotion for a new oil-control serum.
• Notifing users about ongoing promotions or discounts, such as a sale on certain products or a discount code for first-time customers.
• Sending information to users when a new product or collection has launched.