CLLC Cosmetics Boosts Mobile Engagement by 27% Post-App Launch

Introduction

CLLC, a prestigious brand renowned for its premium white cosmetics, embarked on a transformative journey in 2018 with the launch of its maiden product, initially conceptualized as a professional SPA line. Over the course of five years, CLLC evolved to become a champion of empowering women to embrace their skin’s beauty using top-tier products. This case study explores how CLLC partnered with BeyondCart to develop a mobile application and execute a strategic campaign, resulting in significant brand visibility, user engagement, and a remarkable surge in sales.

Challenges

CLLC, a premium white cosmetics brand, faced challenges with low mobile conversion rates and customer engagement despite significant mobile traffic. With a rapidly growing mobile shopping trend, they recognized the need for a mobile app to create a more personalized and accessible shopping experience for their customers. The brand sought to:

• Build an owned marketing channel for better conversion rates.
• Offer a personalized, seamless shopping experience.
• Strengthen engagement and loyalty among customers.
• Struggles with customer retention

“We saw a rise in mobile traffic but weren’t seeing the conversions we needed. With many of our customers living fast-paced lives, creating a mobile app wasn’t just an option—it became essential.”
— Founder of CLLC

Solution

To help CLLC improve customer engagement and boost sales, we developed a mobile app solution that perfectly aligned with their brand identity. After the app launch, CLLC promoted it through their website, social media, and email marketing campaigns. By updating the app’s UI regularly and offering exclusive app deals, they maintained user interest and drove repeat visits.

Building a Seamless Mobile App
Using BeyondCart’s no-code mobile app builder, CLLC synced their product data in real-time, ensuring their app’s design matched their website for a cohesive brand experience.

App-Exclusive Campaigns
CLLC leveraged app-only promotions and push notifications to create a sense of exclusivity, fostering customer loyalty and encouraging frequent interactions with the brand.

Setting Up Conversion Features for CLLC

As we developed CLLC’s app, we strategically implemented features aimed at improving conversion rates across the entire customer journey. Key functionalities included automated push notifications, loyalty programs, and gamification elements like the Spin-the-Wheel feature.

Push Notifications: We integrated automated push notifications to increase engagement and recover abandoned carts. These notifications were essential for informing users about restocked products, exclusive offers, and order updates, ensuring timely re-engagement and boosting sales.

Gamification – Spin the Wheel: To make the app experience fun and rewarding, we introduced the “Spin-the-Wheel” feature. This interactive element encouraged users to engage with the app regularly, offering exclusive discounts and rewards, boosting retention and conversion rates.

After launching the mobile app, CLLC noticed a growing trend of customers shifting from the website to the app for shopping. The app’s convenience, easy navigation, and personalized shopping experience quickly made it the preferred platform for users. Customers enjoyed features like faster checkout, exclusive offers, and personalized notifications. More and more customers began to use the app regularly, boosting both engagement and overall retention rates.

“Push notifications have really helped us stay connected with customers, driving more repeat purchases. The Spin-the-Wheel feature has been a huge hit, making the app more fun and boosting engagement. It’s been great to see how these tools have increased activity and sales.”

— Founder of CLLC