Clothes and Accessories for Kids

How the Kids’ Clothing Brand Tochici entered the Mobile App Space with BeyondCart

About the Brand

Tochici is a modern brand for fashion-forward children featuring everything from trainers, coats, and T-shirts to rompers, accessories, and more.The company was founded back in 1991.The huge diversity in their products lets you select from any pattern and colour. The brand comes among the top kids’ clothing brands in Bulgaria. Discover the full collection at Tochici.bg.

Why did Tochici decide to move forward and turn their WooCommerse store into a Mobile App?

Convenience! Everyone nowadays prefers to shop online. By creating a virtual world where users may purchase their favorite items using the app, Tochici raised brand awareness and sales. Besides having a network of physical shops, the brand decided to go deeper with this new digital marketing channel. They took this step forward to ensure the satisfaction of their customers.

It was a smart move…

Launching the new mobile app allowed the brand to reach its audience at the right time with the right message. The results were amazing! Tochici increased the growth in total sales by 40% The powerful mobile application helped Tochici improve tracking and re-targeting customers through individual and specific demographics. It was a smart move because the brand delivered value to the customers. Through personalized push notifications, Tochici offered many discounts and frequent sales.

Tochici Mobile App

Tochici’s mobile app delivers a quality experience with a simple and attractive interface. The customers can find various products and shop with ease through the different categories, sales, and discount offers. A clear description of the products and details about the sizes, fabric, design, etc., are easily readable and helps the shoppers to make the best choice.

33%

growth in ROI with the mobile app

125%

increase in app downloads

50%

More conversions than mobile web

Simple navigation and Secure checkout process

The simplified navigation through popular icons is useful and helps shoppers to choose their favorite products, and add them to wish-lists or directly into the carts. The journey ends up with a simple and secure checkout process that offers multiple payment options.

The app is a simplistic way to shop for kids' clothing and accessories without spending much time and effort in the process. When building the mobile application, we focussed on the saying: "Simplicity and minimalism represent something premium!" We created Tochici - The premium Kids Clothing mobile app for iOS & Android.

Push notifications and App Downloads

The powerful ASO strategy BeyondCart built for Tochici helped them increase the app downloads by 125%. At the moment, Tochici is following an app marketing strategy that generates more and more sales each day. Utilising the power of push notification and hyper-segmentation, the brand can send specific and targeted messages to its customers. That leads to an increase in the total revenue.

40%

increase in growth in total sales

Download the app

Clothes and Accessories for Kids at your fingertips. Download Tochici Mobile App for iOS & Android. Browse the newest collections and shop with ease.

Scan the QR Code