You’ve seen the excellent benefits of running a website for your business, and you have taken full advantage of this modern marketing technique. However, you now look around and an interesting trend catches your attention: mass migration to mobile app usage. So naturally, you wonder what might be the reason for this. We will help you understand why it’s time to upgrade your business with a WooCommerce Mobile App. Here are the 5 main reasons that indicate the need for a mobile app for eCommerce businesses:
1. The Conversion Drop-out
Customer engagement is a multi-stage affair that begins with customer awareness and culminates in conversion. Naturally, you’ve mastered the art of getting their attention and convincing them to patronize you. However, at the moment of conversion, they abandon their cart and leave. This is a common complaint worldwide.
For example, a survey of cart abandonment trends in the first quarter of 2020 revealed a rate of 61.5%. Interestingly, there seems to be a correlation between the rate trends and the recent spike in mobile marketing, especially relative to WooCommerce app development. By the first quarter of 2021, the abandonment rates had dropped to 59%. Still, those rates are pretty high, and it’s interesting to know that, among many other factors, the checkout experience itself is significant.
Obviously, nobody likes being stressed, and online shoppers are no exception. Passing through checkout becomes a task when, for instance, there are too many fields to fill. And then, barring external services like Google’s password-saving feature, customers face the tedium of changing passwords after forgetting them for the billionth time.
Then again, there is the loading time issue where customers lose interest in pages that take more than 3s to load – a problem most websites face. Issues like this make shoppers lose their enthusiasm and abandon the cart, but they all go away with mobile apps. For example, the entire checkout process for any good WooCommerce mobile app will take 5 seconds on average. Additionally, most customer data will already be saved on the app, making it unnecessary for customers to fill in details every time.
2. Customer Retention Problems
While conversion is the goal, it is not the only goal. You don’t just want your audience to patronize you once; you want them to maintain business with you. Unfortunately, depending on their experience with website platforms, many customers will not do that. Sometimes, they may maintain patronage but at a low frequency.
Now, there are a dozen contributing factors to this behavior, but none is beyond the solution of an excellent WooCommerce mobile app. For instance, consider the loading time problem – the bane of the internet surfer. All the necessary pages, especially the checkout pages, are pre-downloaded on a mobile app. That means practically zero loading time, making them several times faster than websites and effectively solving the loading time problem.
Yet another cause of struggling with customer retention where websites are concerned is in the area of notifications. With WooCommerce app development, WooCommerce businesses can maintain a constant flow of reminders about new offers that might catch the attention of their customers. Websites, however, are challenging to use in this fashion, despite recent advances.
3. High Website Traffic But Low Conversion Rate
So you’ve got everything set, and your following is booming. Mails are opening at great rates, customer engagement is incredible, and website traffic is through the roof. Everything’s looking good, except that there’s a problem – few seem to be making any purchases, and you have no idea why. Customer experience is the answer…
Customer experience is such an essential issue that 32% of online shoppers will walk away from even a favorite brand after just one sub-par experience.
Now, there are many new and effective techniques available to help you improve customer experience and boost conversion rates. For instance, offline capabilities, a greater range of customization, and access to native device features.
4. Unimpressive ROI
What’s the point of an investment that produces no returns? And what’s the point of continuing with a marketing strategy that isn’t pulling in the expected profits? A marketing campaign will require you to analyze a boatload of data, optimize your content to meet specific standards, and spend lots of time, energy, and money engaging with a growing customer base.
Executing all this is quite tasking, even with a team at your disposal. People can’t work 24/7, and paying staff to work day-and-night shifts will always take its toll on your finances. The result is that the efficiency of your campaign diminishes, causing disproportionate returns for all the effort.
When you face problems like this, it’s a sign that it’s time for a more efficient solution that handles all these issues seamlessly and pulls in the expected ROI. It’s in your best interest to find a WooCommerce app builder and set up an app as soon as possible.
5. Undue Dependence On Third-Party Entities
One problem with websites is that there’s usually a minimal set of operations you can perform on them. This limitedness creates the need for website plugins and agencies, social media, and other third-party entities on which so many marketers on the web often rely. In the end, much about your campaign depends on the success of these entities because any failure on their end can harm your business.
As a savvy marketer, you need to reduce risk as much as possible, and dealing with such vulnerabilities as third-party dependence is one significant way to do that. Reducing reliance on third-party entities outside your WooCommerce platform would be best. After all, as the 2020 pandemic made us understand, you never know when and how things might change.
But the issue with the reliance on these plugins isn’t just the risk of them failing but the attitude of web surfers. Too many plugins and extensions to deal with, and the average user will gradually become frustrated and storm off your site. Furthermore, there are a lot of security risks that come with third-party plugins. That’s why websites with third-party dependence may do you more harm than good.
However, when you move your WooCommerce operations to a WooCommerce mobile app platform, the whole thing becomes self-contained and less tied to the fates of third parties.
The momentum of mobile app migration and its attendant competitiveness is not slowing down soon. So, can your business keep up the pace? Already, you may be seeing tell-tale signs that indicate the time is ripe to progress to the next big thing – mobile app marketing. You shouldn’t wait for underperformance, cart abandonment, or customer retention problems to cripple your business.
You don’t even have to leave the WooCommerce space. With the right WooCommerce app builder, you can design a fantastic app that will increase the efficiency of your customer engagement, make your customers enjoy business with you, and pull in massive returns on investment.