Sportswear & footwear
BLSTC
BLSTC connects its sportswear app to BeyondCart Flows, bringing shoppers back to the products they left behind.
9.4%of cart journeys reached an order goal
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Genezis Wear · Sportswear & activewear
An active community, with its own mobile destination.
Genezis extends its sportswear identity into a branded app built around collections, product discovery and direct communication.
Explore the experienceTHE MOBILE EXPERIENCE
Genezis Wear
The story at a glance3,500+
app installs
Unique-device installs at the time of writing.
Meet the brand
Genezis Wear
Genezis offers sportswear and accessories across women’s, men’s and children’s ranges. Its visual identity and campaign rhythm make mobile a natural extension of the customer experience.
The opportunity
A better connection with customers.
The opportunity was to give the brand’s audience a consistent destination beyond individual social campaigns. The app needed to organize varied collections while keeping the activewear imagery prominent.
Designed around the customer
A brand experience.
A shopping habit.
Campaign imagery with a purpose
The storefront introduces the major ranges through clear visual entry points.
Categories for different shopping needs
Structured navigation separates clothing types and customer groups.
A focused product view
Large photography and visible variants bring the fit and style decision together.
Inside the app
Genezis Wear in the details.
A closer look at the shopping experience. Personal details are masked for privacy.
About this story
Install figures count devices, rather than individual buyers.
Your next chapter
Push Notifications Center
Gamification
Analytics & Insights
Segmentation