Genezis Sports Brand Doubles Revenue Through Mobile App Success

Introduction

Genezis is a prominent Bulgarian brand specializing in sports and fitness apparel. Founded in 2019 by Radostin Kuzmanov, the brand’s core mission is to empower athletes worldwide to realize their true potential and inspire others to adopt a more active lifestyle by fostering the belief that anyone can be an athlete. In pursuit of this mission, the brand established an online presence across Bulgaria, Greece, and Romania, offering sports goods and accessories for both men and women. This case study highlights the successful launch of their mobile application, developed in collaboration with BeyondCart, and the subsequent outcomes achieved.

Genezis is known for its commitment to high-quality sports and fitness apparel. The brand’s popularity and dedication to empowering individuals in their fitness journey have contributed to its remarkable growth in a relatively short span of time.

The Challenge

Though Genezis had a loyal customer base, they faced challenges common in e-commerce:

• Low mobile conversion ratescompared to desktop.
• Limited customer engagementand interaction on their existing platform.
• No dedicated channelfor personalized marketing and communication.
• Difficulty standing outin the competitive sports apparel industry.
• Struggles with customer retention

“We knew we needed to level up our digital presence. Partnering with BeyondCart to build a mobile app was the perfect next step in creating a more tailored and convenient shopping experience for our customers.”

— Founder of Genezis

Solution

BeyondCart created a mobile app that addressed their pain points and boosted growth through the following features:

Optimized User Experience: The app was designed with user-friendliness in mind, allowing for easy product discovery and smooth navigation, making the shopping process more enjoyable.

Push Notifications: Genezis used personalized push notifications to promote exclusive product releases, sales, and offers, resulting in higher customer retention.

Gamification: The app included a fun “Spin the Wheel” feature, rewarding customers with discounts, which encouraged regular app engagement and drove repeat purchases.

Loyalty Program: A loyalty program was integrated to reward users for continued purchases, increasing customer loyalty and lifetime value.

Advanced Segmentation: Push notifications and promotions were highly targeted using advanced customer segmentation, ensuring relevant and timely communications for different customer groups.

Launch Strategy

The Genezis mobile app was launched to align with the brand’s 4th anniversary, creating excitement among customers. Special promotions and discounts were offered to those who downloaded and used the app during this time, encouraging more people to engage with the brand and take advantage of the offers.

“BeyondCart helped us create a smooth, intuitive app that not only looks great but has transformed how we engage with customers. Our sales and repeat customers have grown thanks to the app’s powerful features.”

Founder of Genezis

After launching the mobile app, Genezis noticed a growing trend of customers shifting from the website to the app for shopping. The app’s convenience, easy navigation, and personalized shopping experience quickly made it the preferred platform for users. Customers enjoyed features like faster checkout, exclusive offers, and personalized notifications. More and more customers began to use the app regularly, boosting both engagement and overall retention rates.

Future Plans

Given the impressive performance of the mobile application in Bulgaria, Genezis Brand is now preparing for the expansion of its application services to Romania and Greece. The success of the application’s launch in Bulgaria has provided a strong foundation for its future international endeavors.

Genezis Black Friday VIP Campaign

For Black Friday, Genezis launched a “VIP Black Friday” campaign available exclusively through their mobile app. The campaign featured a countdown timer, creating a sense of urgency and anticipation among customers. By offering discounts of up to 70%, Genezis aimed to drive app downloads and foster a mobile-first shopping experience.

Objectives

Increase Mobile App Downloads: Targeting new and returning customers to download the Genezis Wear app.

Enhance Customer Engagement: Drive interaction within the app through exclusive deals and countdown elements.

Boost Sales: Achieve higher sales conversion by offering deep discounts available only to app users.

Campaign Execution

Countdown Timer: A prominently displayed countdown timer added urgency, resulting in a surge of last-minute purchases as the timer neared zero.

Exclusive App-Only Discounts: By restricting access to these Black Friday deals to app users, Genezis created a VIP feel, which helped position the app as the primary shopping platform for their loyal customers.

Push Notifications: Genezis sent targeted push notifications during peak shopping hours to remind users of the exclusive offers, leading to an increase in active app sessions