Elena Art Nails · Professional beauty
From WooCommerce to Shopify, Elena Art Nails continues to grow its mobile shopping experience with BeyondCart, bringing product discovery, cart reminders and post-purchase care together.
Explore the Flows
Across the Shopify reporting period from April to September 2026, nearly one in three online orders came through the app.
Recorded device installs at the time of writing.
Recorded during the Shopify chapter, beginning in April 2026.
Meet the brand
Elena Art serves nail professionals and individual beauty shoppers with manicure, pedicure, tools and care products. Its mobile experience connects recognizable beauty brands with shopping paths that follow the way professionals work. Our partnership began on WooCommerce. We migrated Elena Art Nails to Shopify and continue to develop the experience as the business evolves.
The opportunity
As a longstanding client moved from WooCommerce to Shopify, the opportunity was to carry its familiar mobile experience forward and build on it. For professional beauty shoppers, that means easier product discovery, timely basket reminders and relevant communication after checkout.
Designed around the customer
Soft pink accents and product-led campaign imagery preserve Elena Art’s identity on a smaller screen.
The app organizes discovery around steps such as preparation, shaping and finishing, alongside brands and product categories.
Close-up imagery, variants and an accessible purchase action support a precise product choice.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how Elena Art Nails uses behavior to shape its mobile communication.
Customer journey
Product added to cart
Wait 1 hour; check for an order
If no order, send the first reminder
Wait 24 hours; check again
If still no order, send a follow-up
These orders were placed within 72 hours of a reminder tap. The timing shows a connection with the follow-up, but does not prove the message caused each purchase.
Customer journey
Order created
Wait 10 minutes
Send a branded thank-you message
408 notification taps across 2,840 sent thank-you messages.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
Order-share figures cover the Shopify chapter of our partnership. Earlier WooCommerce activity is not included. Orders after reminder taps use a 72-hour observation window.
Gamification in practice
Elena Art Nails used scratch cards and a prize wheel to reveal product gifts with qualifying purchases. Daily play gave customers another reason to return, while rewards linked directly to the relevant products.
Scratch-card and wheel campaigns recorded between May and August 2026. Plays are interactions, not unique customers.
The July - August scratch-card campaign compared with the immediately preceding period of equal length. This is an observed period comparison, not proof that the game caused the increase.
During the June 2026 wheel campaign, compared with 29.5% in the preceding equal-length period.
Your next chapter
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Push Notifications Center
Gamification
Analytics & Insights
Segmentation