Ma Che Buoni! · Prepared food
Ma Che Buoni! gives returning food shoppers a dedicated mobile destination and welcomes new app users with a personal offer.
Explore the Flows
Among customers who placed an app order, 76% made at least two orders during the measured period. Repeat orders may be placed through either channel.
Meet the brand
Ma Che Buoni! offers prepared dishes and Italian food for convenient meals at home. The app makes product discovery visual, with menu categories and food detail organized for a small screen.
The opportunity
The opportunity was to make familiar dishes easy to find again while introducing first-time app customers to a clear mobile benefit.
Designed around the customer
A bright storefront and large dish photography establish the brand’s appetite appeal.
Visual groups help customers explore starters, ready dishes and different meal formats.
Dish imagery, portion information and purchase controls support the order decision.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how Ma Che Buoni! uses behavior to shape its mobile communication.
Customer journey
First app open
Generate a personal 10% code
Send the welcome notification
Track the purchase goal
The first app visit starts a welcome journey, with an individual code and a direct invitation to explore the menu.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
The repeat rate refers to customers with at least one app order who made two or more orders in the observed period. It does not mean every repeat order was placed in the app.
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