BLSTC · Sportswear & footwear
BLSTC connects its sportswear app to BeyondCart Flows, bringing shoppers back to the products they left behind.
Explore the Flows
153 completed-order goals across 1,628 cart journeys since August 2026. Each journey is one run of the automation.
Recorded device installs at the time of writing.
Since launch in April 2025, at the time of writing.
Meet the brand
BLSTC brings footwear, sportswear and sporting equipment together in a multi-brand retail business. Its Shopify-connected mobile app extends that experience with dedicated routes into categories, new arrivals and brand campaigns.
The opportunity
A shopper can find the right pair of trainers and still leave before choosing a size. BLSTC needed a way to follow up on that intent without sending the same promotion to everyone.
Designed around the customer
Bold campaign imagery leads into women’s, men’s and children’s ranges, with a persistent navigation bar keeping the next step close.
Visual category tiles organize the assortment before customers reach individual products.
Large product photography, size selection and a clear add-to-cart action bring the buying decision together.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how BLSTC uses behavior to shape its mobile communication.
Customer journey
Product added to cart
Wait 1 day
Check whether an order was placed
If not, send a product reminder
Track the completed-order goal
153 completed-order goals across 1,628 journeys. A customer can enter the automation more than once.
Customer journey
No app activity for 10 days
Send a seasonal win-back message
Track the next app open
281 app-reopen goals across 6,338 journeys. App reopens measure engagement, separately from purchases.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
Order goals and app reopens measure separate outcomes. Seasonal offers apply to their respective campaigns.
Your next chapter
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