Lulu Liquor Cakes · Food & confectionery
Lulu Liquor Cakes connects bundle discovery with welcome, cart and post-purchase Flows in its colorful mobile app.
Explore the Flows
Welcome, cart, first-order, second-order and inactivity journeys recorded at the time of writing.
Since the March 2026 launch at the time of writing.
Flow executions at the time of writing; not unique customers.
Meet the brand
Lulu Liquor Cakes creates liquor-infused cake jars for gifting, celebrations and everyday treats. Its mobile experience carries the brand’s vivid product photography into a shopping journey built around flavor discovery and bundles.
The opportunity
Different customers need different next steps: a first-time visitor may need an introduction, while someone who has already ordered needs a reason to return. A single broadcast cannot address both moments well.
Designed around the customer
Colorful storefront photography makes the assortment immediately recognizable.
A dedicated bundle journey brings product selection and the next step together on mobile.
Large product imagery and straightforward purchase controls support discovery without losing the path to checkout.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how Lulu Liquor Cakes uses behavior to shape its mobile communication.
Customer journey
New app user
Generate a personal promo code
Send the welcome offer
Follow up if no order is placed
The welcome Flow creates an individual code and follows up when the first purchase has not yet happened.
Customer journey
First or second order created
Send the relevant post-purchase message
Wait 3 days
Send the next-order nudge
The first-order and second-order paths use the customer’s purchase milestone rather than treating every customer alike.
Customer journey
No app activity for 14 days
Send the win-back message
Track an app reopen
50 app-reopen goals across 3,459 journeys. App reopens measure engagement, separately from purchases.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
Each lifecycle Flow follows a different stage of the customer relationship. Audiences may overlap between journeys.
Your next chapter
BLSTC connects its sportswear app to BeyondCart Flows, bringing shoppers back to the products they left behind.
From WooCommerce to Shopify, Elena Art Nails continues to grow its mobile shopping experience with BeyondCart, bringing product discovery, cart reminders and post-purchase care together.
Push Notifications Center
Gamification
Analytics & Insights
Segmentation