NL4YOU · Underwear & lifestyle
NL4YOU combines collection discovery, push campaigns and customer-journey Flows in a distinctive mobile destination.
Explore the Flows
Unique-device installs recorded since launch in March 2024, at the time of writing; installs are not unique buyers.
Since the March 2024 launch, at the time of writing.
Recorded campaigns at the time of writing.
Meet the brand
NL4YOU is an underwear and lifestyle brand with collections for women and men. Its mobile app brings bold product imagery, recognizable category navigation and frequent newness into an owned shopping channel.
The opportunity
For a brand built around new collections, customers need reasons to return between purchases. The mobile opportunity was to connect that rhythm of discovery with timely, relevant communication.
Designed around the customer
The app gives new collections and current offers a prominent visual home.
Distinct category routes help customers move from a broad collection to a particular style.
Product imagery, sizes and purchase controls support the final step from browsing to a basket.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how NL4YOU uses behavior to shape its mobile communication.
Customer journey
New app install
Generate a personal promo code
Send the welcome notification
Track the purchase goal
11 completed-order goals across 478 welcome journeys. Each journey is one run of the automation, rather than a different customer.
Customer journey
Product viewed
Apply the configured delay and order check
Send a reminder if no purchase
316 taps across 37,008 sent reminders. This measures engagement with the message, not the share of customers who purchased.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
Install counts refer to devices. Post-tap orders are observed associations and are not added to separate purchase-goal totals.
Gamification in practice
NL4YOU used prize wheels to introduce seasonal offers and product rewards in its shopping app. The completed Easter campaign provides a clear view of how the app performed during the promotion.
The 14-day Easter campaign ran from March to April 2026. Compared with the immediately preceding period of equal length. Campaigns also included other marketing activity; this comparison does not isolate the effect of the game.
New app devices during the Easter campaign compared with the preceding 14 days.
9.9% of identified players ordered within seven days of their first play, compared with 4.7% of identified, active non-playing app users. Orders may be placed through any channel; this is an observational comparison.
Your next chapter
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Push Notifications Center
Gamification
Analytics & Insights
Segmentation