Customized design and reward visuals
Push Notifications Center
Gamification
Analytics & Insights
Segmentation
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Level Up Your App Engagement with Smart Game Strategies
Ready to turn engagement into a game your users actually want to play? Dive into our top gamification formats, clever campaign ideas, and success stories from brands who’ve leveled up their app experience. Want to know the best time to launch each one? Don’t miss the Seasonal Gamification Calendar below!
Scratch cards
Scratch, reveal, and win! Bring the thrill of instant rewards to your app with virtual scratch cards that keep users coming back for more surprises. Digital scratch cards let users reveal hidden rewards with a simple swipe. They’re quick, exciting, and ideal for daily engagement or campaign bursts.
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Customized design and reward visuals
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Unlimited scratch cards for ongoing engagement
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Full control over win probabilities and prize distribution
Wheel of fortune
Spin to win! Let your users try their luck with a colorful, animated wheel offering exciting rewards. It's an engaging and playful way to increase interaction and drive repeat visits.
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Customizable number of segments and prizes
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Branded animated design to match your campaign theme
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Win frequency control and entry limit options
Mystery box
What's inside the box? Create a sense of curiosity and excitement as users tap to unlock random prizes – perfect for special campaigns and ongoing engagement.
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Variety of surprise rewards with adjustable value
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Option to unlock boxes after specific actions or set limits
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Themed visuals tailored to your campaign or occasion
Coming Soon
Advent calendar
24 days of fun! Surprise your users with daily rewards during the holiday season. A perfect way to build anticipation and loyalty throughout December.
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24 daily rewards with custom visuals and rules per day
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Hidden or visible rewards, auto-unlock options
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Personalization of each day to match marketing goals or seasonal themes
SeasonalGamification Calendar
Keep the fun going all year round with our Seasonal Gamification Calendar! From holiday surprises to sunny summer spins, this cheat sheet shows you when to launch each game, how long to run it, and how to make it shine. Think of it as your go-to guide for turning key moments into exciting in-app experiences your users will love.
| Month | Occasion | Gamification | Campaign ideas |
|---|---|---|---|
| January | 🎆 New Year | Spin the Wheel | Daily spins to win fresh discounts |
| February | ❤️ Valentine’s Day | Scratch Cards | Find the heart and receive a personal gift |
| March | 💐 Women’s Day | Mystery box | Place 2 orders = unlock “Beauty Box” reward |
| April | 🐣 Eatser | Mystery box | “Open the egg” – hidden gift in the chest |
| May | 🌸 Spring Sales | Spin the Wheel + Timer | Spin the wheel and use the code within 1 hour |
| June | ☀️ Start of Summer | Scratch Cards | Find the sun and receive a personal gift |
| July | ⛱️ Summer Vibes | Spin the Wheel | Spin – then make a purchase to win |
| August | 📚 Back to School | Scratch Cards | Scratch to win a backpack / school set |
| September | 🍂 Autumn Start | Reward Chest | Special autumn discount |
| October | 🎃 Halloween | Spin the Wheel + Timer | Spooky Spin – time-limited rewards |
| November | 🔥 Black Friday / Cyber Monday | Spin the Wheel + Timer | Spin to win – offers valid until end of day |
| December | 🎄 Christmas | Advent calendar | Daily surprises from December 1st to 24th |
Our successful examples
Boosts Mobile Sales by 24% with Scrach cards
NL4You launched a 3-day digital scratch card game to boost user acquisition. The limited-time nature of the game created urgency and excitement, drawing in a wave of new participants. The campaign effectively converted curiosity into engagement and registrations.
Results
📈 24%
more new app users joined during the 3-day gamified campaign
📦 45%
increase in total orders was recorded during the promotion
💳 18%
growth in average order value was achieved through gamification
increased total orders by up to 60% using scratch cards
WoodenSpoon implemented scratch cards for every customer meeting the minimum order value. Each card revealed a guaranteed gift, incentivizing both new and returning customers to buy more. The campaign encouraged higher cart values and repeated purchases.
Results
📦 60%
increase in app total orders was recorded during the promotion
📲 62%
more daily app users were recorded thanks to the game
💵 53%
increase in revenue was directly tied to the gamified promotion
increased sales by 30% during a mystery box campaign
Over Easter weekend, Elena Art Nails launched a themed mystery box game where users cracked open digital eggs to reveal prizes. The festive gamification tied into the holiday spirit and boosted engagement and conversions. The limited-time event saw a major spike in orders.
Results
📦 30%
ncrease in total orders was recorded during the promotion over Easter weekend
📲 23%
growth in average order value was achieved through gamification
🔥 67%
of visitors actively engaged with the gamified experience
increased average order value by 23% during a campaign
Genezis Wear added a Wheel of Fortune game to its end-of-season sale. Customers spun the wheel to win discounts or free items, creating a sense of fun and unpredictability. The gamified sale led to increased order volume and higher engagement.
Results
📦 30%
increase in total orders was recorded during the campaign
💳 23%
growth in average order value was achieved through gamification
🆕 24%
more new app users joined during the 3-day gamified campaign
increased total orders to 70% during a campaign
To celebrate the app launch, Vintage Summer introduced a 3-day Wheel of Fortune campaign. The game offered daily spins with instant rewards, driving massive traffic to the new app. The result was an impressive user onboarding rate and high engagement.
Results
👤 24%
more new app users joined during the 3-day gamified campaign
📲 62%
growth in average order value was achieved through gamification
📦 70%
increase in total orders was recorded during the promotion over Easter weekend
increased sales by 36% during in-app scratch card game
Baristo Coffee ran a recurring weekend scratch card game to boost customer acquisition. Each weekend, users returned to play and win rewards, turning casual customers into loyal ones. The game helped maintain engagement and steadily grew the user base.
Results
👤 36%
new app users during the first month
📲 33%
growth in weekend orders
📦 35%
increase in total orders was recorded during the promotion
increased sales by up to 82% during an in-app campaign
ZR Beauty’s scratch card campaign combined discounts with surprise gifts. The gamification encouraged trial purchases and promoted upselling through fun, rewarding interactions. This led to both an influx of new users and increased order value.
Results
🆕 18%
more new app users joined during the 3-day gamified campaign
📲 48%
more daily app downloads
📦 82%
increase in total orders was recorded during the promotion over Easter weekend
increased sales by up to 82% during an in-app campaign
HotFarm used gamification to drive new user signups and order growth. Through interactive incentives, users were encouraged to explore and engage with the brand. The campaign delivered a surge in both traffic and conversions.
Results
🆕 33%
more new app users joined during the gamified campaign
📦 27%
increase in total orders was recorded during the promotion
💳 14%
growth in average order value was achieved through gamification
Case Studies
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