Kensol Triples Sales in 3 Months Through BeyondCart’s Mobile App

Introduction

Kensol, established in 1991, is known for producing high-quality, limited-series fashion pieces that offer both comfort and elegance. With a loyal customer base, the brand recognized the need to evolve with growing customer expectations. To create a more personalized shopping experience, Kensol decided to enhance its digital presence with a mobile app.

Challenges

Though Kensol had an established brand, it was facing the challenge of meeting the rising expectations of modern consumers who demand convenience, personalization, and fast service. The company wanted to create a more intimate and seamless shopping experience, especially for its mobile users, to boost conversion rates and engagement.

• Develop a mobile app to improve conversion rates and drive more mobile sales.
• Create a personalized, seamless shopping experience tailored to customer preferences.
• Improve real-time engagement through push notifications for targeted communication.
• Build an owned marketing channel to directly connect with the audience and increase control over customer interactions.
• Struggles with customer retention

“We knew our customers were looking for something more convenient and engaging, and a mobile app felt like the natural next step to improve their shopping experience”

— Founder of  Kensol

Solution

BeyondCart helped Kensol launch a mobile app designed to offer a user-friendly and personalized shopping experience. The app integrated advanced features like segmentation, push notifications, and loyalty programs to drive engagement. Key features included:

Push Notifications: Timely alerts on product launches, discounts, and special events.

Segmentation: Tailored notifications based on user behavior and historical data to increase relevancy.

Exclusive App Promotions: Special offers only available through the mobile app to incentivize downloads and drive repeat purchases.

Campaign Execution

To promote the app, Kensol rolled out a series of targeted campaigns:

Influencer Marketing: Collaborated with influencers in the fashion space to increase app visibility.

Discount Promotions: Offered exclusive app-only discounts that contributed to a surge in mobile downloads.

These efforts resulted in a 155% increase in app downloads in the second month alone.

“BeyondCart’s team made a huge difference in helping us launch effective campaigns. They guided us through setting up push notifications and segmentation, making sure our messages reached the right audience at the right time.”

Founder of Kensol