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Beauty & Cosmetics
eTeriko Increases Customer Retention by 30% with Mobile App
Introduction
eTeriko is a cosmetic brand that specializes in natural and organic skincare products.
The company offers a wide range of essential oils, personal care products, and supplements. Their products are designed to promote natural wellness and health, and are made with high-quality, pure essential oils and other natural ingredients. Some of their most popular product categories include: essential oils, personal care products, supplements, and diffusers.
The company is famous for using high-quality, innovative, or natural ingredients in its products to differentiate itself and appeal to customers who prioritize these factors. By partnering with BeyondCart to develop a custom mobile app, eTeriko aimed to streamline the shopping experience, expand its customer base, and enhance brand loyalty.
Challenges
Despite Eteriko’s strong product line, the brand faced several challenges:
- Low mobile conversion rates.
- Limited customer engagement through traditional e-commerce channels.
- Difficulty providing personalized shopping experiences.
- Lack of a dedicated platform to communicate directly with customers.
- Struggles with Retention
“We realized that to truly connect with our customers and grow, we needed a more personalized way to reach them on their mobile devices.”
— Founder of eTeriko
Solutions
With BeyondCart’s expertise, Eteriko launched a mobile app designed to address these challenges:
Improved User Experience:
The app provided a seamless and easy-to-navigate interface, making it easier for customers to browse and shop.
Personalized Push Notifications: Push notifications were used to re-engage customers, offering them personalized promotions and reminders about their favorite products.
Loyalty Program Integration: The app featured a loyalty program that rewarded customers for repeat purchases, driving higher customer retention.
Exclusive Offers & Discounts: Eteriko used the app to launch app-exclusive offers, encouraging more users to download and shop through the app.
Advanced Segmentation: Eteriko segmented its customer base based on buying behavior, allowing the brand to deliver targeted promotions and personalized content.
Comprehensive Catalog: The app displays all of Eteriko’s essential oils and personal care products. Users can browse product descriptions, ingredients, uses, and pricing, making it easy to find exactly what they need.
Personalized Recommendations: The app uses data from previous purchases to provide personalized product suggestions, allowing Eteriko to recommend new oils or products that align with customer preferences.
Advanced Search & Filtering: Customers can filter products based on their specific needs, such as ingredient, fragrance, or skin type, ensuring a user-friendly experience.
After launching the mobile app, eTeriko noticed a growing trend of customers shifting from the website to the app for shopping. The app’s convenience, easy navigation, and personalized shopping experience quickly made it the preferred platform for users. Customers enjoyed features like faster checkout, exclusive offers, and personalized notifications. More and more customers began to use the app regularly, boosting both engagement and overall retention rates.
“Before partnering with BeyondCart, we struggled with customer engagement. Now, with our mobile app, we’re seeing more repeat business and a huge boost in customer satisfaction.”
— Founder of eTeriko
Results
The mobile app launch brought significant growth for Eteriko:
- 35% Increase in Mobile Conversions
- 30% Growth in Customer Retention
- 1,500+ Downloads in the First Month
- 20% Increase in Average Order Value (AOV)