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AvtoZona · Automotive retail

A big automotive catalog that fits in your hand.

AvtoZona pairs practical catalog navigation with product-interest, cart and inactivity Flows.

BulgariaMobile commerceBeyondCart Flows
Explore the Flows
THE MOBILE EXPERIENCE
AvtoZona mobile app - A clear mobile entranceAvtoZona mobile app - Navigate the catalog’s depth
AvtoZona
A closer look at the result3

behavior-based Flows

Product-interest, cart and 15-day inactivity journeys recorded at the time of writing.

Meet the brand

AvtoZona

AvtoZona offers vehicle accessories, parts and everyday automotive products. The variety of categories makes information architecture central to the mobile experience.

The opportunity

A better connection with customers.

The challenge was to retain the depth of the catalog while making each next step clear on a small screen. Follow-up messages also needed to connect to a shopper’s interests, not simply the full assortment.

Designed around the customer

A brand experience.
A shopping habit.

AvtoZona mobile app - A clear mobile entrance
01

A clear mobile entrance

Strong category and campaign cues help shoppers find a relevant starting point.

AvtoZona mobile app - Navigate the catalog’s depth
02

Navigate the catalog’s depth

A structured category list keeps specialist products within reach without presenting every item at once.

AvtoZona mobile app - Make the product choice concrete
03

Make the product choice concrete

Large product photography and visible variant selection help customers identify the item they need.

BeyondCart Flows in practice

The right next step,
automatically.

From a customer action to a relevant follow-up: these journeys show how AvtoZona uses behavior to shape its mobile communication.

01

Customer journey

A relevant product reminder

  1. TRIGGER

    Product viewed

  2. STEP 1

    Wait 1 hour

  3. STEP 2

    Check whether an order was placed

  4. OUTCOME

    If not, send a product-specific reminder

970 product-interest journeys

Recorded at the time of writing.

02

Customer journey

Reconnect after inactivity

  1. TRIGGER

    No app activity for 15 days

  2. STEP 1

    Send a win-back message

  3. OUTCOME

    Track an app reopen

4.0% of win-back journeys led to an app reopen

11 app-reopen goals across 277 journeys. App reopens measure engagement, separately from purchases.

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Understanding the results

Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.

Your next chapter

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