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Brave New Hair · Hair care

Make the next hair-care routine easier to find.

Brave New Hair brings routine-based discovery and relevant product follow-ups into its branded mobile app.

BulgariaMobile commerceBeyondCart Flows
Explore the Flows
THE MOBILE EXPERIENCE
Brave New Hair mobile app - A bright campaign destinationBrave New Hair mobile app - Discovery by routine
Brave New Hair
A closer look at the resultUp to 57%

of orders placed in the app

Peak rolling 30-day window ending 21 September 2026. A peak is not the overall average.

Meet the brand

Brave New Hair

Brave New Hair organizes hair-care products into recognizable ranges and routines. Its app makes those paths visual, using product photography and soft color to connect the shopping experience with the brand.

The opportunity

A better connection with customers.

Customers shopping for a routine need more than a grid of products. The experience needed to help them explore the right range and make it easy to return after a first visit.

Designed around the customer

A brand experience.
A shopping habit.

Brave New Hair mobile app - A bright campaign destination
01

A bright campaign destination

The storefront combines seasonal creative with immediate access to product ranges.

Brave New Hair mobile app - Discovery by routine
02

Discovery by routine

Visual category tiles let shoppers explore hydration, growth and other branded ranges.

Brave New Hair mobile app - Products at a glance
03

Products at a glance

Compact product cards balance photography with a clear path to more detail.

BeyondCart Flows in practice

The right next step,
automatically.

From a customer action to a relevant follow-up: these journeys show how Brave New Hair uses behavior to shape its mobile communication.

01

Customer journey

Keep a routine in mind

  1. TRIGGER

    Product viewed

  2. STEP 1

    Wait 1 day

  3. STEP 2

    Check for an order

  4. OUTCOME

    If no order, send a product reminder

1,216 browse journeys

Recorded since July, at the time of writing.

02

Customer journey

Reconnect after three weeks

  1. TRIGGER

    No app activity for 21 days

  2. STEP 1

    Send a win-back message

  3. OUTCOME

    Track an app reopen

5.4% of win-back journeys led to an app reopen

25 app-reopen goals across 459 journeys. App reopens measure engagement, separately from purchases.

Explore customer engagement with BeyondCart →

Understanding the results

Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.

The order-share headline describes the best measured 30-day period, not an overall average. The cart campaign was paused at the time of writing.

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