Chilli Hills · Specialty food
Chilli Hills brings its expressive product world to mobile, with specialist discovery and a documented re-engagement campaign.
Explore the Flows
During this win-back campaign, a branded reminder invited shoppers back after ten days without activity.
Meet the brand
Chilli Hills creates hot sauces, chilli-based products and specialty food. The app reflects the brand’s character through product photography, heat-led exploration and recognizable visual details.
The opportunity
A varied range of flavors and heat levels needs more than a standard list. The mobile experience needed to support playful exploration while making product selection clear.
Designed around the customer
Branded food photography brings Chilli Hills’ personality into mobile.
Visual routes into product families and pepper varieties help shoppers explore the range.
Product photography, quantity and the purchase action remain easy to find.
BeyondCart Flows in practice
Chilli Hills used a ten-day inactivity trigger to reconnect with shoppers through a branded win-back campaign.
Win-back campaign
No app activity for 10 days
Send the branded win-back message
Track an app reopen
The campaign reconnected with inactive shoppers through a message in the brand’s distinctive voice.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
The percentage measures app-reopen goals during the campaign, rather than purchases.
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Push Notifications Center
Gamification
Analytics & Insights
Segmentation