Cvetita Herbal · Wellness retail
Cvetita Herbal combines visual product discovery with a ten-day inactivity Flow that brings customers back to the app.
Explore the Flows
The win-back Flow brought shoppers back to the app after ten days without activity.
Meet the brand
Cvetita Herbal offers herbal and wellness products through a broad catalog. The app carries the brand’s green visual identity into product categories and individual product pages.
The opportunity
The mobile opportunity was to make the range easier to explore and maintain a direct customer connection between visits. Re-engagement could then respond to inactivity instead of relying only on scheduled broadcasts.
Designed around the customer
Storefront imagery and accents make the app feel connected to the brand.
Category tiles organize discovery before the customer reaches an individual product.
Clear imagery and a prominent purchase action reduce the steps needed to add a product.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how Cvetita Herbal uses behavior to shape its mobile communication.
Customer journey
No app activity for 10 days
Send the configured win-back message
Track the next app open
A timely message invited inactive shoppers to return and explore the brand again.
July 2026 pilot
Order created
Wait 1 hour
Send a thank-you and relevant offer
Historical pilot in July 2026. Reach is not a purchase or incremental-sales result.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
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