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Food & Baverage
E-Horeca’s Transition to a Mobile App using BeyondCart Platform
Overview
E-Horeca, a leading online retailer specializing in Coffee Capsules & Pods, Coffee Beans & Ground Coffee, and Chocolate Spreads & other gourmet delights, has taken a significant step in enhancing its customer experience by launching a mobile app. Developed on the BeyondCart platform, this app serves customers in North Macedonia and Greece, providing a seamless and convenient shopping experience. The app is integrated with the company’s WooCommerce-based website, ensuring real-time updates and synchronization of product information, categories, and inventory.
Background
E-Horeca has established itself as a trusted name in the gourmet food industry, known for its high-quality products and exceptional customer service. As the demand for mobile shopping increases, E-Horeca recognized the need to adapt to changing consumer behaviors. The company decided to create a mobile app to leverage the numerous benefits of mobile commerce, including increased customer engagement, enhanced accessibility, and personalized shopping experiences.
Challenges
E-Horeca faced several challenges:
- Low mobile conversions and customer engagement on their website.
- A need for faster, more efficient order fulfillment.
- Limited personalized communication channels to boost repeat business.
“We needed more than just a mobile-friendly site. With BeyondCart’s mobile app, we’ve seen better customer engagement and overall convenience, making the shopping process much smoother.”
— Founder of E-Horeca
Solution
BeyondCart helped E-Horeca develop a mobile app designed to streamline the customer journey and boost loyalty through exclusive promotions. The app provided:
User-Friendly Interface: An intuitive design for easy navigation.
Real-Time Synchronization: Seamless syncing with their WooCommerce platform to ensure up-to-date product listings.
Push Notifications: Personalized updates on new products and promotions to keep customers engaged.
Exclusive Offers: Special app-only promotions to drive downloads and app usage.
Future Plans
E-Horeca plans to introduce loyalty programs, enhanced navigation, and further personalization to keep improving the shopping experience and fostering long-term customer relationships.
After launching the E-Horeca mobile app, customers quickly shifted from the website to the app for their shopping. The app’s ease of use, simple navigation, and personalized shopping features made it the go-to platform. With benefits like faster checkout, exclusive offers, and targeted notifications, more customers began to prefer the app, leading to increased engagement and improved retention rates.
“The exclusive promotions and user-friendly app design have transformed how our customers interact with our brand. It’s been a game-changer for engagement.”
— Founder of E-Horeca
Results
The app led to impressive outcomes:
22% Increase in Orders: The convenience of app-exclusive offers and push notifications drove more frequent purchases.
Improved Customer Retention: Personalized push notifications and seamless navigation helped boost repeat purchases by 30%.
Higher Order Value: Offering free delivery for orders over 1500 den incentivized larger orders.
Download the latest version of E-Horeca MK and E-Horeca GR Mobile App
MK App Store
MK Google Play
GR App Store
GR Google Play
