Fit Bunny · Activewear
Fit Bunny extends its activewear identity into a mobile app with welcome and second-order incentives.
Explore the Flows
Among customers who placed an app order, 51% made at least two orders during the measured period. Repeat orders may be placed through either channel.
Meet the brand
Fit Bunny offers activewear that spans workouts and everyday dressing. Collections, colors and coordinated pieces are central to the brand’s product discovery experience.
The opportunity
The app needed to be a place customers would choose to revisit. That meant connecting a strong visual storefront with incentives that recognized whether a customer was new or had already purchased.
Designed around the customer
Campaign photography gives new activewear a prominent mobile stage.
Visual categories let customers move between coordinated sets and individual wardrobe pieces.
Large product imagery keeps fit and style central to the product decision.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how Fit Bunny uses behavior to shape its mobile communication.
Customer journey
Order created
Generate a personal 5% code for the next purchase
Send the follow-up notification
A 5% code gives customers a clear reason to consider their next purchase after checkout.
Customer journey
New app user
Generate a 10% welcome code
Send the offer
Follow up if no order
A separate welcome offer introduces the app to new shoppers, while the post-purchase Flow supports the next visit.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
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