Push Notifications Center
Gamification
Analytics & Insights
Segmentation
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Beauty & Cosmetics
How Elena Art Nails Boosted Customer Engagement with Scratch Cards
Industry
Beauty & Cosmetics
11000+
Active users engagement within a year of app launch
15%
Increase in the AOV
Website
https://elenaartnails.com/Download the app
Introduction
Elena Art Nails, a premium brand specializing in professional nail care products, wanted to create a more interactive and engaging shopping experience for its customers. While their online store was already successful, they sought new ways to increase customer retention and incentivize repeat purchases. That’s when they partnered with us to introduce Scratch Cards, an exciting gamification feature that rewarded customers with surprise discounts and exclusive deals.
The Challenge
- Increasing customer engagement beyond the initial purchase.
- Encouraging repeat orders in a highly competitive beauty industry.
- Offering customers an incentive to shop directly through the mobile app.
- Enhancing the shopping experience with interactive elements.
The Solution: Gamification with Scratch Cards
To create a fun and rewarding experience, Elena Art Nails integrated Scratch Cards into their mobile app With this feature, customers could:
Win Discounts & Special Offers – Every time they place an order, users receive a digital scratch card with a chance to win exclusive discounts, free products, or store credits.
Daily Engagement Opportunities – App users could receive bonus scratch cards during promotional events.
In-App Exclusive Rewards – Customers who shopped via the app had access to better deals than website visitors.
Push Notification Reminders – Personalized messages encouraged users to return and claim their rewards.
Why Scratch Cards Worked for Elena Art Nails
Higher Customer Engagement – Customers enjoyed the excitement of revealing their rewards, leading to increased app activity.
Boosted Repeat Purchases – Shoppers returned to the app more often to redeem their scratch card rewards.
Exclusive Mobile Shopping Experience – Customers felt rewarded for using the mobile app instead of the website.
Stronger Brand Loyalty – The gamification element made shopping fun, helping Elena Art Nails stand out from competitors.
Increased Push Notification Click-Through Rates – More customers engaged with offers sent via app notifications.
 Results
270% Increase in Customer Retention – Scratch Cards kept customers coming back for more.
200% Growth in App Engagement – More users actively browsed and interacted with the mobile app.
50% Increase in Repeat Orders – Customers placed more frequent orders to unlock new scratch cards.
Push Notification Engagement Up by 65% – Timely reminders encouraged users to redeem their rewards.
Interested?
If you are interested in creating a custom app for your beauty business, contact us to get more information. We will guide you through the process and help you launch your app quickly and easily.
Download the latest version of Elena Art App
App Store
Google Play
