Fashion Dose · Luxury fashion
Fashion Dose uses BeyondCart Flows to follow product interest, revisit unfinished baskets and reconnect with shoppers.
Explore the Flows
Browse, clearance-interest, cart and reactivation journeys recorded since August, at the time of writing.
Meet the brand
Fashion Dose brings premium clothing, footwear and accessories into a multi-brand fashion destination. Its mobile app keeps seasonal edits and category discovery close to product detail.
The opportunity
A luxury purchase often takes more than one visit. A useful follow-up should recognize that consideration period and return the shopper to relevant products.
Designed around the customer
Seasonal photography introduces the brand’s fashion point of view before product browsing.
Visual routes into footwear, clothing and accessories reduce the work of navigating a broad assortment.
Generous photography and simple variant controls keep the product decision central.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how Fashion Dose uses behavior to shape its mobile communication.
Customer journey
Product viewed
Wait and check for a purchase
If no purchase, send a relevant reminder
188 taps across 23,250 sent reminders. This measures engagement with the message, not the share of customers who purchased.
Customer journey
Product added to cart
Wait 30 minutes; check for an order
Send the first reminder if eligible
Wait 1 day; check again
Send a second reminder if eligible
Two purchase checks keep the follow-up connected to an unfinished basket, rather than sending both reminders regardless of an order.
Customer journey
Customer becomes inactive
Send the configured reactivation message
Measure an app reopen
99 app-reopen goals across 2,280 journeys. App reopens measure engagement, separately from purchases.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
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