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Fashion & Apparel
How Fishing Point Hooked More Customers with a Mobile App
Introduction
Fishing Point is one of Bulgaria’s top online destinations for fishing gear, accessories, and adventure equipment. Known for fast delivery, a wide product selection, and expert service, the brand caters to passionate anglers across the country.
To make shopping more convenient and boost engagement, Fishing Point partnered with BeyondCart to launch a dedicated mobile app tailored to outdoor and fishing enthusiasts.
Goal: Create a fast, reliable, and engaging mobile experience that anglers can rely on—from home, from the lake, or from remote fishing spots.
Challenges
- Growing mobile traffic with suboptimal conversion rates on the mobile website
- Anglers shopping from remote locations needed a faster, more stable mobile experience
- Difficulty keeping customers updated on restocks, promos, and seasonal deals
- Desire to build a loyal, app-first customer base with exclusive perks
Solution: A Mobile App for Every Fisherman’s Pocket
BeyondCart helped Fishing Point deliver a powerful mobile experience with:
- A fully branded mobile app available for both iOS and Android
- A QR code banner and in-app promo campaign to drive installs (“Scan & Shop” strategy)
- Seamless category navigation by fishing type, rod, bait, apparel, and more
- Push notifications for flash sales, restocks, and new arrivals
- App-only promotions and time-limited discounts
The app became the go-to tackle box in every angler’s pocket: always available, always updated, and always optimized for quick shopping.
Results
📲 +2,300 App Downloads in the First Month
Driven by homepage banners, QR codes, and coordinated email campaigns.
🎣 +35% Increase in Mobile Sales
Customers clearly preferred the smoother, faster app experience over the mobile website.
📈 +42% Growth in Repeat Orders
App users came back to shop again, especially during seasonal fishing campaigns.
📩 Push Notification Open Rate: 29%
A highly engaged audience of hobbyists and pro anglers ready to act on deals.
🛍️ App Accounted for 50% of All Orders During Flash Promotions
Outperforming the website and proving the power of a mobile-first strategy.
What Customers Say
⭐ “Great service, fast shipping! I order only from Fishing Point.”
⭐ “Perfect for gifts and promo gear. Love the app!”
Conclusion
Fishing Point’s mobile app has become a trusted tool for anglers across Bulgaria. With BeyondCart’s help, they’ve built a fast, accessible, and loyal customer channel that keeps users coming back—hook, line, and sinker.
Want to turn your outdoor brand into a mobile-first success story?
Launch your app with BeyondCart today.
Download the latest version of the Fishing Point
