GoCampy · Camping & outdoor
GoCampy pairs a refreshed mobile catalog with relevant browse and inactivity follow-ups.
Explore the Flows
Among customers who placed an app order, 35% made at least two orders during the measured period. Repeat orders may be placed through either channel.
Meet the brand
GoCampy supplies equipment for campers, caravans, vans and outdoor living. Its range includes furniture, electrical equipment, cooking products and travel essentials, each with different discovery needs.
The opportunity
Following a storefront redesign, the app needed to bring the refreshed visual direction and a growing technical catalog together. Customers needed a useful route into their particular outdoor setup.
Designed around the customer
Outdoor imagery and clear category cues establish the experience immediately.
Visual category navigation helps customers find equipment for different parts of a trip.
Large photography and variant selection support more considered equipment purchases.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how GoCampy uses behavior to shape its mobile communication.
Customer journey
Product viewed
Wait 1 day
Check for an order
Send a reminder if eligible
13 taps across 246 product-interest notifications. Taps show engagement with the reminder, not completed purchases.
Customer journey
No app activity for 15 days
Send the win-back message
Track an app reopen
9 app-reopen goals across 167 journeys. App reopens measure engagement, separately from purchases.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
Your next chapter
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Push Notifications Center
Gamification
Analytics & Insights
Segmentation