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HorseWorldEU · Equestrian retail

Specialist shopping, organized around the rider.

HorseWorldEU makes a deep equestrian catalog easier to explore and uses Flows to reconnect with product interest.

EuropeMobile commerceBeyondCart Flows
Explore the Flows
THE MOBILE EXPERIENCE
HorseWorldEU mobile app - Start with the customer’s needHorseWorldEU mobile app - Rider, horse and stable
HorseWorldEU
A closer look at the result2,500+

automated journeys

Across three behavior-based Flows since August, at the time of writing. Journeys are executions, not unique shoppers.

Meet the brand

HorseWorldEU

HorseWorldEU serves riders with apparel, equipment and products for horses and stables. Its mobile experience needs to accommodate practical, highly specific shopping needs as well as discovery.

The opportunity

A better connection with customers.

A customer looking for riding boots has a different route from one researching equipment for a horse. The app needed to keep those paths distinct while providing a consistent shopping experience.

Designed around the customer

A brand experience.
A shopping habit.

HorseWorldEU mobile app - Start with the customer’s need
01

Start with the customer’s need

The storefront introduces product areas through relevant equestrian imagery.

HorseWorldEU mobile app - Rider, horse and stable
02

Rider, horse and stable

Separate category paths make the depth of the assortment manageable on mobile.

HorseWorldEU mobile app - Compare the right products
03

Compare the right products

Product grids and filters help shoppers narrow a specialist selection.

BeyondCart Flows in practice

The right next step,
automatically.

From a customer action to a relevant follow-up: these journeys show how HorseWorldEU uses behavior to shape its mobile communication.

01

Customer journey

Continue product research

  1. TRIGGER

    Product viewed

  2. STEP 1

    Apply the configured wait

  3. STEP 2

    Check whether an order was placed

  4. OUTCOME

    Send a relevant reminder if not

1,892 browse journeys

Recorded at the time of writing.

02

Customer journey

Bring shoppers back after a break

  1. TRIGGER

    No app activity for 15 days

  2. STEP 1

    Send the reactivation message

  3. OUTCOME

    Track an app reopen

3.7% of win-back journeys led to an app reopen

18 app-reopen goals across 488 journeys. App reopens measure engagement, separately from purchases.

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Understanding the results

Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.

Your next chapter

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a place customers return to.

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