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Fashion & Apparel
How Nika.bg Scaled B2C and B2B Sales with a Mobile App Built by BeyondCart
Introduction
Nika.bg is a leading Bulgarian retailer specializing in home improvement, tools, ladders, outdoor products, and professional equipment. With a vast product catalog and a strong reputation for quality and service, the brand successfully serves both B2C and B2B customers.
To support modern mobile users and streamline high-volume ordering, Nika.bg partnered with BeyondCart to launch a fully integrated, fast, and intuitive mobile app.
Goal: Create a high-speed mobile experience that simplifies browsing, accelerates reordering, and boosts customer retention across both consumer and business segments.
Challenges
- A large portion of website traffic came from mobile, but mobile conversion rates were low.
- Thousands of SKUs made browsing difficult on smaller screens.
- B2B customers needed faster reordering and smoother workflows.
- The brand required better tools for re-engagement and promoting time-sensitive deals.
Solution: A Mobile App Tailored to Utility and Speed
BeyondCart developed a fast, intuitive app for Nika.bg that:
- Provided clear, icon-based navigation across categories like ladders, tools, outdoor furniture, construction supplies, and accessories
- Supported both B2C browsing and B2B reordering flows
- Integrated push notifications for sales, promotions, and price drops
- Displayed “Product of the Week” highlights and bestseller sections
- Promoted app adoption via banners, QR codes, and in-store signage
The app made shopping dramatically easier for everyday consumers AND for professionals placing frequent orders.
Results
📲 +3,400 App Downloads in the First 45 Days
Driven by on-site banners, incentives, and QR codes.
📈 +38% Higher Mobile Conversion Rate
The app significantly outperformed the mobile website.
🛒 +50% Increase in Repeat Orders
Especially among business customers using the app for quick reorders.
📩 Push Notification Open Rate: 26%
Resulting in fast responses to flash deals and limited-time campaigns.
🧰 Improved Product Discovery
Users spent more time browsing through category icons and smart filters.
Customer Feedback
⭐ “Everything arrived on time and packed perfectly.”
⭐ “Fast delivery, great prices, easy checkout.”
⭐ “The app helps us order faster for the workshop.”
Conclusion
By launching a high-performance mobile app with BeyondCart, Nika.bg gave their diverse customer base a dramatically easier way to shop—whether a customer is buying a ladder for home use or reordering bulk supplies for a professional team.
With smoother UX, real-time communication, and higher conversions, the Nika.bg mobile app has become a key accelerator of their digital growth strategy.
Want to simplify mobile shopping for your complex catalog?
Launch your branded app with BeyondCart today.
Download the latest version of Nika.bg Mobile App
