Parkmart Achieves 35% Growth in Mobile Orders with BeyondCart

Introduction

ParkMart, an online grocery store, wanted to update its mobile app to better meet customer needs. Their old app was missing important features like an easy-to-use design and real-time updates for inventory across different locations, which led to fewer users and lost sales. By working with BeyondCart, ParkMart improved their app’s functionality, made shopping easier for customers, and boosted their business performance.

Background

Parkmart, founded in 2010, initially launched its mobile application to cater to the growing demand for convenient online grocery shopping. However, as consumer expectations evolved and technology advanced, the existing app struggled to keep pace, leading to diminished user satisfaction and engagement. Recognizing the need for a comprehensive overhaul, Parkmart partnered with BeyondCart to redefine its mobile app and align it with modern standards and user preferences.

Challenges

ParkMart, faced challenges with low user engagement and mobile conversion rates, despite a large mobile customer base. They realized that their previous app lacked the essential features needed for a smooth, personalized shopping experience. To stay competitive, ParkMart aimed to:

• Build a dedicated mobile app for better conversion rates
• Offer a more streamlined and user-friendly shopping experience
• Boost customer loyalty and engagement
• Struggles with customer retention

“Our previous mobile app wasn’t delivering the user engagement we needed. With mobile traffic growing, building a better app became essential to meet customer expectations.”

— Founder of ParkMart.

Solution

BeyondCart’s team conducted a thorough audit of ParkMart’s app, identifying key areas for improvement. The new app was redesigned with modern aesthetics and intuitive navigation to deliver a streamlined shopping experience for customers. The solutions included:

Improved Design and UX: BeyondCart revamped the app’s interface with a clean, user-friendly design that enabled smooth navigation and easier product discovery.

Enhanced Features: The app was equipped with advanced features like personalized product recommendations, secure payment gateways, and app-exclusive deals to drive customer engagement.

Warehouse Integration: The app seamlessly synchronized multiple warehouses’ inventories, stock levels, and pricing information, offering users location-specific details based on their proximity to warehouses.

Geolocation and Dynamic Pricing: Using geolocation technology, the app adjusted product availability, pricing, and promotions based on the user’s nearest warehouse, creating a personalized and relevant shopping experience.

Loyalty Program: BeyondCart successfully integrated a loyalty program, allowing customers to collect and redeem points within the app, boosting engagement and customer retention.