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Gamification
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Food & Baverage
How Pizza Pro Skyrocketed Customer Engagement with a Free Pizza Offer and a Mobile App
Introduction
Pizza Pro, a growing pizzeria chain, needed to boost online orders, increase customer engagement, and build long-term brand loyalty. While they had a website for online orders, they recognized the need for a seamless, mobile-first experience. That’s when they partnered with BeyondCart to transform their e-commerce store into a powerful mobile app, making ordering easier while incentivizing downloads with an irresistible offer: a free pizza for every new app installation.
Challenges
- Low mobile engagement and reliance on third-party delivery platforms
- High commission fees from food delivery services cutting into profit margins
- Lack of a direct communication channel with customers
- Need to build a loyal customer base and encourage repeat purchases
Founder Quote
“We knew we had an amazing product, but reaching and retaining customers in the digital age was a challenge. BeyondCart helped us transform our online store into a mobile app that not only made ordering easier but also created an engaging experience that keeps customers coming back.”
– Founder of Pizza Pro
Solution
We empowered Pizza Pro with a mobile app fully integrated with their online store, providing:
Seamless Shopping Experience: Customers could browse and order with ease
Real-Time Order Tracking: Users could track their pizzas from the oven to their doorstep
Push Notifications: Personalized promotions and offers to boost engagement
Gamification & Loyalty Programs: Customers earned rewards with every purchase
Strategy: The Free Pizza Incentive
To maximize adoption, Pizza Pro launched a free pizza for every app install campaign. This viral incentive led to immediate downloads and first-time user engagement. Key elements of the strategy included:
Targeted Social Media Advertising to drive app downloads
Email and SMS Marketing to existing customers
Time-Limited Urgency – the offer had a countdown timer, pushing users to act fast and avoid missing out
Results
The combination of a sleek mobile experience and a compelling promotional strategy led to outstanding results for Pizza Pro:
+350% Increase in App Downloads – The free pizza offer led to a viral adoption of the app.
50% of New Users Became Repeat Customers – The smooth user experience encouraged continued engagement.
30% Increase in Direct Orders – Reduced reliance on third-party delivery platforms, boosting profit margins.
Higher Customer Retention – Push notifications and in-app promotions kept customers coming back.
Download the latest version of PizzaPro Mobile App
