Push Notifications Center
Gamification
Analytics & Insights
Segmentation
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Fashion & Apparel
Tochici Enters Mobile Market and Boosts Revenue by 40%
Introduction
Tochici is a modern brand for fashion-forward children featuring everything from trainers, coats, and T-shirts to rompers, accessories, and more. The company was founded back in 1991.The huge diversity in their products lets you select from any pattern and colour. The brand comes among the top kids’ clothing brands in Bulgaria. Discover the full collection at Tochici.bg.
Challenges
Though Tochici had a strong presence in children’s fashion, the brand faced challenges in adapting to modern customer expectations. Shoppers wanted convenience, fast service, and personalized experiences, especially on mobile platforms. Tochici aimed to address these demands by:
- Building a dedicated mobile app to boost conversion rates.
- Offering a more streamlined and user-friendly shopping experience.
- Increasing customer engagement and loyalty through personalized communication and targeted marketing efforts.
- Struggles with customer retention
“Our WooCommerce store wasn’t delivering the mobile conversions we expected. We realized that to truly engage our audience, we needed a more personalized, convenient shopping experience. With BeyondCart’s help, launching a mobile app became the key to reaching our customers where they are and keeping them coming back.”
— Founder of Tochici
Solution
By collaborating with BeyondCart, Tochici successfully launched a mobile app designed to elevate the shopping experience for its customers. Key solutions included:
Modern Design & Improved UX: BeyondCart revamped Tochici’s app interface with a user-friendly design for smoother navigation and easier product discovery.
Advanced Features: The app was equipped with personalized product recommendations, push notifications, and exclusive deals to engage customers.
Segmentation & Retargeting: BeyondCart implemented segmentation, allowing Tochici to deliver targeted marketing, enhancing engagement and retention.
ASO Strategy: BeyondCart’s App Store Optimization efforts boosted Tochici’s app visibility, driving a 125% increase in downloads.
After launching the mobile app, PArkmart noticed a growing trend of customers shifting from the website to the app for shopping. The app’s convenience, easy navigation, and personalized shopping experience quickly made it the preferred platform for users. Customers enjoyed features like faster checkout, exclusive offers, and personalized notifications. More and more customers began to use the app regularly, boosting both engagement and overall retention rates.
“BeyondCart really helped us improve. The app gave our customers a much better shopping experience, and the push notifications made engagement easier. We saw higher sales and stronger customer loyalty quickly after launching the app”
— Founder of Tochici
Results
Tochici’s mobile app has significantly boosted customer engagement and improved conversion rates. By offering a seamless and personalized shopping experience, the app became a key marketing channel that directly connects Tochici with its customers. This direct communication allows Tochici to engage customers effectively and cater to their preferences, driving loyalty and sales growth.
Key Takeaways:
- 40% increasein total sales.
- Over 4k app downloads within the first 6 months.
- 125% growthin app downloads due to ASO strategy.
- Improved customer engagement with personalized push notifications.
- Improved customer retention and higher conversion rates through targeted messaging.
Download the latest version of Tochici App
App Store
Google Play
