17 completed-order goals across 104 cart journeys at the time of writing.
Meet the brand
VISK
VISK sells home, fragrance and personal-care products. The mobile app pairs its recognizable black-and-yellow identity with a direct route from discovering a product to adding it to a basket.
The opportunity
A better connection with customers.
With varied products and frequent campaigns, relevance matters. The brand needed follow-ups connected to what a shopper had actually done in the app.
Designed around the customer
A brand experience. A shopping habit.
01
A bold brand on mobile
High-contrast campaigns give the storefront a recognizable identity.
02
Simple product discovery
Compact product grids make it easy to compare variants and explore related everyday products.
03
A direct path to the basket
The product view keeps quantity and add-to-cart controls prominent.
BeyondCart Flows in practice
The right next step, automatically.
From a customer action to a relevant follow-up: these journeys show how VISK uses behavior to shape its mobile communication.
01
Customer journey
Act on cart intent
TRIGGER
Product added to cart
STEP 1
Run the configured wait and purchase check
STEP 2
Send a cart reminder when eligible
OUTCOME
Track the completed-order goal
↗
16% of cart journeys reached an order goal
Approximately 16% of measured journeys reached an order goal at the time of writing; journeys are not unique shoppers.
02
Customer journey
Reconnect after a quiet spell
TRIGGER
No app activity for 10 days
STEP 1
Send a win-back notification
OUTCOME
Measure an app reopen
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6.4% of win-back journeys led to an app reopen
15 app-reopen goals across 234 journeys. App reopens measure engagement, separately from purchases.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
Gamification in practice
Turn product discovery into a playful visit.
VISK’s daily wheel combined offers, free delivery and a limited-edition product reward. Among identified app users, participants showed a higher observed purchase rate.
25%
of identified players ordered within a week
Compared with 9.5% of identified, active app users who did not play - approximately 2.6 times the rate. Orders include any channel. This ongoing campaign’s recent players had less than seven days of follow-up.
36%
of players came back to play again
Participation on two or more days, measured by app device. This is engagement, not an order-conversion measure.