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VISK · Home & personal care

Everyday products. Better-timed follow-ups.

VISK brings distinctive products, playful campaigns and behavior-based cart recovery into one mobile experience.

BulgariaMobile commerceBeyondCart Flows
Explore the Flows
THE MOBILE EXPERIENCE
VISK mobile app - A bold brand on mobileVISK mobile app - Simple product discovery
VISK
A closer look at the result16%

of cart journeys reached an order goal

17 completed-order goals across 104 cart journeys at the time of writing.

Meet the brand

VISK

VISK sells home, fragrance and personal-care products. The mobile app pairs its recognizable black-and-yellow identity with a direct route from discovering a product to adding it to a basket.

The opportunity

A better connection with customers.

With varied products and frequent campaigns, relevance matters. The brand needed follow-ups connected to what a shopper had actually done in the app.

Designed around the customer

A brand experience.
A shopping habit.

BeyondCart Flows in practice

The right next step,
automatically.

From a customer action to a relevant follow-up: these journeys show how VISK uses behavior to shape its mobile communication.

01

Customer journey

Act on cart intent

  1. TRIGGER

    Product added to cart

  2. STEP 1

    Run the configured wait and purchase check

  3. STEP 2

    Send a cart reminder when eligible

  4. OUTCOME

    Track the completed-order goal

16% of cart journeys reached an order goal

Approximately 16% of measured journeys reached an order goal at the time of writing; journeys are not unique shoppers.

02

Customer journey

Reconnect after a quiet spell

  1. TRIGGER

    No app activity for 10 days

  2. STEP 1

    Send a win-back notification

  3. OUTCOME

    Measure an app reopen

6.4% of win-back journeys led to an app reopen

15 app-reopen goals across 234 journeys. App reopens measure engagement, separately from purchases.

Explore customer engagement with BeyondCart →

Understanding the results

Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.

Gamification in practice

Turn product discovery into a playful visit.

VISK’s daily wheel combined offers, free delivery and a limited-edition product reward. Among identified app users, participants showed a higher observed purchase rate.

25%

of identified players ordered within a week

Compared with 9.5% of identified, active app users who did not play - approximately 2.6 times the rate. Orders include any channel. This ongoing campaign’s recent players had less than seven days of follow-up.

36%

of players came back to play again

Participation on two or more days, measured by app device. This is engagement, not an order-conversion measure.

Your next chapter

Turn your store into
a place customers return to.

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