Marioletka · Creative supplies
Marioletka connects specialist product discovery with browse, cart and inactivity Flows for makers and professional buyers.
Explore the Flows
88 app-reopen goals across 1,606 journeys. App reopens measure engagement, separately from purchases.
Meet the brand
Marioletka supplies ingredients, fragrance materials, packaging and tools for cosmetics, candles and creative projects. Both professionals and enthusiasts need clear routes through that specialized assortment.
The opportunity
A large catalog can be valuable and difficult to navigate at the same time. The app needed to make materials discoverable and keep unfinished product research connected to a future visit.
Designed around the customer
The storefront groups specialist categories into recognizable entry points.
Nested categories preserve the catalog’s breadth while helping shoppers narrow their search.
Photography, quantity and variants help shoppers make precise material choices.
BeyondCart Flows in practice
From a customer action to a relevant follow-up: these journeys show how Marioletka uses behavior to shape its mobile communication.
Customer journey
Product added to cart
Apply the configured wait and order check
Send a reminder if no order
45 taps across 3,316 sent reminders. This measures engagement with the message, not the share of customers who purchased.
Customer journey
Customer becomes inactive
Send the win-back message
Track an app reopen
88 app-reopen goals across 1,606 journeys. App reopens measure engagement, separately from purchases.
Results reflect activity measured at the time of writing. A journey is one run of an automation; the same customer can enter more than once. Order goals, notification taps and app reopens measure different actions. They do not establish that a message caused a purchase.
Your next chapter
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Push Notifications Center
Gamification
Analytics & Insights
Segmentation