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Food & Baverage
Halal Culinary Sees 17% Sales Increase with BeyondCart Mobile App
Introduction
Helal is a Bulgarian brand specializing in premium halal food products, offering a wide selection of halal-certified meats, dates, dried fruits, Oriental sweets, and other culinary delights. The brand is dedicated to providing high-quality, authentic halal products that meet the dietary and cultural needs of its customers. They partnered with BeyondCart to create a seamless shopping experience through their new mobile app. This case study showcases how the app improved customer engagement, convenience, and boosted sales.
Challenges
Before launching the app, Helal faced several key issues:
- Low mobile conversion rates: Many users visited the site but few completed purchases.
- Limited customer engagement: Difficulty maintaining regular interaction with customers.
- Lack of personalized offers: Helal couldn’t offer real-time, relevant deals to individual customers.
- Retention issues: The brand struggled to encourage repeat purchases and build long-term loyalty.
“We realized we needed more than just a website; we needed to create a personalized, engaging experience for our customers.”
— Founder of Helal
Solution
BeyondCart helped develop the Helal mobile app, addressing these challenges with the following solutions:
Improved UX: The app was designed with intuitive navigation, making it easy for users to browse categories like dates, sweets, and halal meats.
Push Notifications: Users received real-time alerts about exclusive discounts, new product launches, and seasonal promotions, driving engagement and conversions.
Loyalty Program: Helal implemented a rewards system where customers earned points for every purchase, encouraging them to return and shop frequently.
Personalized Recommendations: The app leveraged user data to offer tailored product suggestions based on preferences and past purchases, enhancing the shopping experience.
App-Specific Promo Codes: Special discounts available only to app users incentivized more downloads and increased in-app purchases.
Influencer Marketing
Helal also collaborated with influencers in the food and halal niche to promote their app, generating buzz around new product launches and exclusive in-app offers.
Social Media Promotion
The app was actively promoted across Instagram, Facebook, and food communities, leveraging social platforms to drive app downloads and user engagement.
“With the app, we’ve built a stronger, more engaged community. It allows us to offer special deals and keep our customers coming back.””
— Founder of Helal
After launching the Helal mobile app, customers quickly shifted from the website to the app for their shopping. The app’s ease of use, simple navigation, and personalized shopping features made it the go-to platform. With benefits like faster checkout, exclusive offers, and targeted notifications, more customers began to prefer the app, leading to increased engagement and improved retention rates.
Results
Since launching the app, Helal has seen significant improvements:
25% Increase in Mobile Conversion Rates: Customers found it easier to browse and shop, leading to more completed transactions.
35% Better Retention: The loyalty program and personalized offers contributed to a higher rate of repeat customers.
High Engagement: Push notifications achieved an open rate of over 40%, boosting user interaction and conversions.
5,000+ App Downloads: In just six months, Helal saw over 5,000 downloads.
15% More Organic Sales: The app helped boost sales without extra marketing costs, thanks to its efficient design and user-friendly features.
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