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Food & Baverage

Transforming Halal Culinary Shopping Experience


Food & Baverage

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The Helal mobile app is a groundbreaking platform that brings a curated selection of premium halal products directly to consumers’ fingertips. Catering to a discerning audience, Helal offers a wide range of exquisite culinary delights, including dates, dried fruits, Oriental sweets, and halal meat products. This case study explores the inception, development, features, and impact of the Helal app in the culinary market.

Background and Concept

Helal was conceived to address a niche yet growing demand for high-quality halal food products. With an increasing number of consumers seeking halal options that do not compromise on quality or variety, Helal aimed to fill this gap by providing a one-stop-shop for halal culinary delights.


  1. Diverse Product Range: Offer a wide selection of premium halal products.
  2. Quality Assurance: Ensure all products meet high standards of quality and authenticity.
  3. Convenience: Provide an easy-to-use platform for consumers to purchase halal products.
  4. Customer Satisfaction: Deliver exceptional service to enhance the overall customer experience.

Development Process

Market Research

Comprehensive market research was conducted to understand the needs and preferences of the target audience. This included surveys, focus groups, and competitive analysis to identify gaps in the market and potential areas for innovation.

Design and Features

The Helal app was designed with user experience at its core. Key features include:

  • Intuitive Interface

A user-friendly interface that allows easy navigation through various product categories.

  • Product Categories

Clear categorization of products such as dates, dried fruits, Oriental sweets, and halal meats.

  • Search and Filter Options

Advanced search and filtering capabilities to help users find specific products quickly.

  • Detailed Product Descriptions

Comprehensive product information, including ingredients, sourcing, and halal certification.

  • Exclusive App Promo Codes

Special promo codes that provide discounts and offers exclusive to app users, encouraging downloads and purchases through the app.

Technology Stack

The Helal app was developed on the BeyondCart platform, leveraging the robust capabilities of WooCommerce for managing products, variations, and categories. This integration ensures a seamless experience in syncing product information and inventory management between the online store and the mobile app. The combination of BeyondCart and WooCommerce provided a scalable and flexible foundation for Helal’s digital marketplace.

Marketing and Launch

Helal’s marketing strategy focused on creating awareness and driving downloads through:

  • Social Media Campaigns

Leveraging platforms like Instagram, Facebook, and Twitter to reach a broader audience.

  • Influencer Partnerships

Collaborating with food bloggers and influencers to promote the app and its unique offerings.

  • Promotional Offers

Launch discounts and exclusive deals to attract early adopters.

  • Email Marketing

Engaging potential customers through personalized email campaigns.

  • App-Specific Promocodes

Implementing promocodes that work only via the app to incentivize app usage and enhance customer engagement.

Impact and Results

User Adoption

Within six months of launch, Helal saw a substantial number of downloads and active users. The app’s easy navigation, diverse product range, and quality assurance resonated well with consumers.

Customer Feedback

Customer feedback has been overwhelmingly positive, with users appreciating the quality of products and the convenience of having a dedicated halal shopping platform. The review system has also helped Helal continuously improve by incorporating user suggestions.

Sales and Revenue

Helal experienced steady growth in sales and revenue, with significant contributions from repeat customers. The app’s focus on premium products and exceptional service played a crucial role in building customer loyalty.

Market Position

Helal has established itself as a leading player in the halal food market, differentiating itself through its commitment to quality and authenticity. The app’s success has set a new standard for halal food shopping, inspiring other businesses to innovate and cater to this growing market segment.


The Helal mobile app has successfully revolutionized the way consumers shop for halal food products. By offering a curated selection of high-quality, authentic items and ensuring a seamless user experience, Helal has become a go-to platform for culinary enthusiasts seeking halal options. As it continues to grow and innovate, Helal is poised to further enhance its impact on the culinary market.