Cannabis online stores often face unique challenges, such as advertising restrictions and building a loyal customer base. One effective solution is harnessing the power of a mobile app as a sales channel. In this article, we’ll explore the many benefits a mobile app like BeyondCart can bring to your cannabis eCommerce business. We’ll also discuss how a mobile app can help you stay ahead of the competition, engage customers effectively, and simplify your operations.
Improve Customer Experience and Sales Channels
A mobile app can enhance your customers’ shopping experience, making it easier for them to browse and purchase your products. Some benefits of having an app for your cannabis online store include:
- Seamless navigation: Mobile apps offer an intuitive and user-friendly experience, allowing customers to effortlessly explore your products.
- Higher conversion rates: Apps typically have higher conversion rates compared to traditional websites, boosting your sales potential.
- Increased customer retention: A dedicated mobile app can help you build a loyal customer base that consistently engages with your brand and makes repeat purchases.
Re-Target Customers with Push Notifications
One significant advantage of having a mobile app for your cannabis online store is the ability to re-target customers using push notifications. With a mobile app like BeyondCart, you can:
- Send personalized messages: Notify your customers about new products, promotions, or updates directly on their mobile devices.
- Drive customer engagement: Push notifications have higher open rates than emails, ensuring your message reaches your customers effectively.
- Reduce marketing costs: Unlike paid advertising, push notifications allow you to re-target your customers for free, helping you save on marketing expenses.
Example Push Notifications for Cannabis Stores:
- “Limited Time Offer: Get 20% off all edibles! Hurry, sale ends Sunday.”
- “New Product Alert: Discover our latest strain, Blue Dream Haze, now available!”
- “Loyalty Reward: Earn double points on your next purchase. Offer valid for 48 hours!”
Stand Out and Simplify Operations
A mobile app can help you stand out from the competition while simplifying your operations. With a mobile app, you can:
- Establish a distinct brand presence: A custom-branded mobile app will set your business apart from competitors.
- Simplify order tracking: Streamline order tracking with real-time updates and seamless integration with your existing eCommerce platform.
- Enhance customer support: Provide instant access to essential information and resources, like in-app chat and FAQs.
Engage Customers and Make Data-Driven Decisions
A mobile app solution, such as BeyondCart, offers unique gamification elements and loyalty point systems to engage your customers and encourage repeat business. Additionally, a mobile app provides valuable insights into customer behavior, helping you make informed decisions for your cannabis eCommerce business.