Push notifications and email are both tools that can be used to communicate with customers and drive engagement. However, there are some key differences in terms of their open rates.
Push notifications have a significantly higher open rate compared to emails. According to a study by Leanplum, the average open rate for push notifications is around 50%, while the average open rate for emails is around 20%. This means that push notifications are more likely to be opened and read by users compared to emails.
There are several reasons for this difference in open rates. One reason is that push notifications are delivered directly to a user’s device, while emails must be accessed through an email client. This makes push notifications more visible and more likely to be noticed by users. In addition, push notifications are generally shorter and more concise than emails, which can make them more appealing and easier to read.
However, it is important to note that push notifications can also be ignored or turned off by users if they are not relevant or useful. This is why it is important to segment your audience and send targeted, personalized notifications that are more likely to be relevant and useful to each group.
Push notifications can be a powerful tool for driving engagement and conversions. They can be used to alert users to new products or sales, remind them of abandoned shopping carts, or offer personalized recommendations based on their browsing and purchase history. Push notifications can also be used to keep users engaged with your brand by providing news, updates, and other valuable content.
One of the key benefits of push notifications is that they can be delivered in real-time, which makes them an effective tool for time-sensitive messages. For example, you can use push notifications to alert users to flash sales or limited-time offers, or to remind them of upcoming events or deadlines.
Push notifications can also be used to drive customer retention. According to a study by Urban Airship, users who opt-in to push notifications are three times more likely to return to an app within 30 days compared to users who do not opt-in. This is because push notifications can be used to keep users engaged with your app and remind them of the value it provides.
In addition to driving engagement and retention, push notifications can also be used to improve customer loyalty. By segmenting your audience and sending personalized, relevant notifications, you can build stronger relationships with your customers and increase their loyalty to your brand.
Overall, push notifications have a higher open rate compared to emails and can be a powerful tool for driving engagement, conversions, retention, and loyalty. However, it is important to use them wisely and only send notifications that are relevant and useful to your customers. By segmenting your audience and sending targeted, personalized notifications, you can maximize the effectiveness of your push notification strategy and drive better results for your business.